The right audiences and content collaboration opportunities for your campaign. At your AI assistant's fingertips.
OpenBrief gives agencies' AI assistants the sponsorships, podcasts, newsletters, events and branded content of Canadian media. A brief goes in, every matching opportunity comes out.
- Protocol
- MCP
- Assistants
- Claude · ChatGPT · Gemini · Copilot
- Languages
- EN · FR
Connect to OpenBrief by following https://openbrief.media/connect.md or assist me in enabling the connection step by step.Find audiences fast
In an ocean of opportunities. Find your perfect mix.
| Opportunity | Media | Format | Audience (publisher's words) | In budget |
|---|---|---|---|---|
| Branded content and newsletter to 72K subscribers | Coup de pouce · Québecor Expertise Média | Branded content | « the reference for a healthy and enjoyable lifestyle » | — |
| Full-page print ad and fr.chatelaine.com display | Châtelaine · 389K readers per issue | Print + digital | « Reaching Quebec women » | Yes |
| Podcast episode sponsorship and advertorial | En Conscience · Québec | Podcast + advertorial | « Québec's premium wellness media » | Yes |
| Opportunity | Media | Format | Audience (publisher's words) | In budget |
|---|---|---|---|---|
| Sponsorship of the monthly personal-finance newsletter | InfoBref · 26K guaranteed sends | Newsletter sponsorship | « earn more, spend better, invest more effectively » | Yes |
| Episode sponsorship, daily business podcast | InfoBref · 25K listens a month | Podcast sponsorship | « the only daily audio news bulletin focused on business and finance in Québec » | Yes |
| Finance and family content, print and web | Coup de pouce · Québecor Expertise Média | Print + digital | « enriched content (testimonials, finance, family, professional life) » | — |
| Opportunity | Media | Format | Audience (publisher's words) | In budget |
|---|---|---|---|---|
| Trail shoe review feature and Race Source Guide | IMPACT Magazine · Calgary, Vancouver | Sponsored content | « 75% buy at least two pairs of running shoes a year » | — |
| Print ad and newsletter | British Columbia Magazine · 125K print readers | Print + newsletter | « hiking, camping, nature, skiing, travel, exploring » | Yes |
| Opportunity | Media | Format | Audience (publisher's words) | In budget |
|---|---|---|---|---|
| Full-page ad, Ottawa edition | Fifty-Five Plus · 2M readers a year | « one of the largest magazines for the mature market in Ontario » | Yes | |
| Spring edition of the retirement-living guide | Ultimate Guide to Retirement Living · Coyle Media Group | Print guide | « the vibrant and affluent older market » | Yes |
| Lifestyle Show sponsorship | Fifty-Five Plus · 8,000 to 10,000 visitors | Event sponsorship | « Ottawa's largest lifestyle show » | — |
How it works
The agency's assistant sends a brief. It gets the matching opportunities, not a database.
For media planners and marketing managers: give your AI assistant access to all the media opportunities in your market. Follow these instructions to get started.
- Paste the lineYour assistant reads the setup and adds the connector. No terminal.
- Sign in in your browserWith your work email. Advertisers need no account beforehand.
- Describe your campaignAudience, place, dates, budget. Your assistant writes the brief.
- Choose with your assistantEvery good match, with the criteria it fits, sources and dates. Your assistant helps you pick.
How it works
From your brief to the matches, in four steps.
- A · Your briefIn your words
Describe the campaign to your AI assistant: audience, place, dates, budget. It writes the brief for you and sends it to us.
- B · The inventoryAll opportunities
We check every sponsorship, branded content, podcast, newsletter and event, each described in detail, to retrieve the best opportunities.
- C · The audiencesAll audiences
We make sure these opportunities have great audiences for what you're looking for.
- D · The matchesEvery good match
Each match comes with the reason it fits, and the source behind every figure is sent back to your AI assistant. Your AI assistant makes the selection.
Pricing
Free for agencies.
Questions
Before you connect.
What is an MCP?
MCP, the Model Context Protocol, is an open standard that lets an AI assistant connect to outside tools and data. OpenBrief is one of those connections: once your assistant has it, it can search Canadian media opportunities and send briefs for you.
Claude, ChatGPT, Gemini, Copilot and other assistants that support MCP servers can use it.
How do I get my AI assistant to use it?
Paste the line from the install card, in the Query section of this page, into your assistant. It reads the setup, adds the OpenBrief connector and asks you to sign in. No terminal, no skill, no plugin.
Prefer to do it by hand? In Claude, open Settings, then Connectors, then Add custom connector, and paste https://mcp.openbrief.media/mcp. Any assistant that supports remote MCP servers works the same way.
Can I use this without my AI assistant?
No. OpenBrief is built to be used through your AI assistant. You describe the campaign to it and it does the searching for you.
How do you handle sensitive data?
The advertiser name is not a field in a brief, so it never reaches OpenBrief. Free text is redacted before anything is written, and a test scans the database on every release to confirm that no organization name is stored.
Media see demand in aggregate. A breakdown appears only when it covers at least 5 briefs, so a figure never points to one advertiser. Each media can read and edit only its own inventory, enforced in the database itself.
Does this replace AdCP?
No. AdCP is about how agents buy and sell standard advertising inventory. OpenBrief covers what does not fit in a standard slot: sponsorships, branded content, podcasts, newsletters, events and the media that sell them.
A media can be in both. Each opportunity is described in the publisher's own words with a standardized version next to it, so it can travel to other protocols.
As a media, how can I update my database and information?
Through your own assistant. Share your offer, rate card or audience data as a PDF or a link and it builds a draft that you review before anything is published. Later, say what changed: « The special housing 2028 issue is sold » is enough.
The media console shows imports, every change and the history. Log in from the top of this page.
What does it cost?
Advertisers and agencies: free. The whole database and the connection to your assistant, at no cost.
Media: listing your media is free. The Pro plan shows the briefs you miss and alerts you when demand arrives, priced by the size of the media.
Which media and audiences are covered?
Canadian media from local to national, in French and in English: magazines, podcasts, newsletters, radio, television, events and online media. The number on this page counts the media whose information has been read, and it moves every week.
Every audience figure carries its source and date. When a publisher states an audience in its own words, you see those words.
Do you sell media or take a commission?
No. OpenBrief finds the fit and prepares the introduction. Rates, negotiation and contracts stay between you and the media.
Why is this better than a search or a rate card?
A search finds pages. A brief carries a target, a place, dates, a budget and brand-safety limits, and the match keeps only the opportunities where all of them overlap. Media that refuse your category are left out, and the reason is shown.